Project4 CONSCIENCE

Available topics

Equality

Conscious Consumption (selected)

Climate Crisis

Project purpose

This is the last project of my first semester. The project was carried out in the context of a design competition to study conscious consumption. The project required us to design a smartphone application with the theme of conscious consumption.

Research about conscious consumption

What is conscious consumption?

Piyush Pandey, CEO and Creative Director of Ogilvy & Mather India, discusses consumer psychology with Sadhguru, a yoga guru and mystic, on how to make consumption go from unconscious to conscious. Piyush: First of all, I want to ask, is consumerism actually driven by human paranoia? People buy six saris because they are afraid that when they go to dinner, they will wear the same clothes as others. People change their phones every three months because other people change their phones.

Therefore, as described, conscious consumption refers to changing people’s paranoid habits, restraining people’s desire for material things and avoiding excessive waste without compromising people’s quality of life.

The current state of consumption

1，Most consumers appear consumption classification, while upgrading some pay more attention to quality, some pay more attention to cost performance, etc.

2，The concept of healthy living continues to grow.

3，The rise of local high-end brands.

4，Although the consumption power of consumers has been greatly improved in recent years, the problem of excessive consumption and gradually increasing resource consumption is still very serious.

These conclusions come from：https://www.mckinsey.com.cn

The market research

Through street interviews and questionnaires, we study people’s consumption habits and explore people’s wasteful behaviours, and obtain how people deal with these wasted resources through these two ways. More than half of them believe that recycling is the most efficient and profitable way to control consumption and avoid waste.