In the PechaKucha presentation on April 12th, we focused on Aha Moments, in which careful observation and profound insight were important research factors. Therefore, this blog post will explore the topic of insight.
First, a simple observation, no need to study it yourself. What we observe, it is objective existence, and should not be the result of our own research, we should understand what is the content of observation, what is the result of inquiry. In my opinion, I think the logic here is sound, Where it would be worth considering testing this without “research” to back it — basically It’s a good hypothesis. The “insight” here is just to apply The oft-needed logic of focusing on The top of The funnel.
Second, heuristics are the heuristics that should arise from the problem, not from the result. People should accept the information provided by form data, even if they are sometimes inscrutable. Instead of thinking too much, the message is clearly visible. Often, insight comes from this, and the most immediate and effective data is often the most important.
In conclusion, 1, So much of Insights work is a creative process. 2, So don’t let your work suffer by speed in your “research” to hard numbers or your own primary research.
