Bill Verplank’s Talk in 2011 has inspired many designers. Creativity and imagination are important factors that contribute to great design. Creativity is only on the level of concepts and ideas, and it is not enough to truly implement design ideas.
A good designer, no matter what he or she is doing in interaction design or graphic design or whatever, how he or she implements the idea is the most important thing. At present, design is not only to give customers a good work, but also to make users feel valuable in the level of service, and produce memorable works.
Although this video was made nearly ten years ago, interactive design was not as mature as it is today, we have seen that the speaker already had advanced design consciousness at that time, that is, he tried his best to provide convenience for users, and tried his best to continuously explore problems and optimize solutions.
